An experimental AI fashion film inspired by Berlin’s underground culture, alternative streetwear, and rebellious urban identity.

Part of my Millions of adidas Ads artistic series, this project explores how AI-driven creative direction can transform a fashion concept into a cinematic visual experience. Drawing inspiration from Berlin’s underground scene, I combined raw street aesthetics, urban attitude, and contemporary fashion imagery to create a distinctive visual narrative.

Using OpenArt AI Director, I directed the film through an iterative AI-driven workflow, exploring how generative tools can shape visual continuity, pacing, transitions, atmosphere, and storytelling.

The project reflects my approach to AI filmmaking: combining visual design, creative direction, and emerging technology to push the boundaries of fashion advertising.

Role: AI Creative Direction, AI Filmmaking, Visual Storytelling
Tools: OpenArt AI Director, Generative AI